Tata.ev: Tata Motors' New Electric Vehicle Brand Identity

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors, has unveiled a new brand identity for its electric vehicle business, called TATA.ev. The new brand identity is designed to reflect TPEM's commitment to accelerate the adoption of clean energy mobility solutions.

The TATA.ev brand identity is characterized by a new logo, a new color scheme, and a new typeface. The logo is a simple circle with the wordmark "TATA.ev" inside. The circle represents the circular economy, and the wordmark represents the company's commitment to sustainability. The color scheme is green and teal, which are colors associated with the environment. The typeface is Inter, which is a modern and sans-serif typeface that conveys a sense of technology and innovation.

The TATA.ev brand identity will be used across all of TPEM's electric vehicles, as well as its marketing and communications materials. The company says that the new brand identity will help it to create a more differentiated and meaningful experience for its customers.

Commenting on the new brand identity, Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, TPEM, said, "We are entering a new era with TATA.ev. Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. We intend to drive positive change in the automotive industry with a focus on sustainability, community, and technology. Both the products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world."

TPEM currently has three electric vehicles on sale in India, the Tiago EV, Tigor EV, and Nexon EV. The company plans to launch ten new electric vehicles by 2026.

The launch of the TATA.ev brand identity is a significant step for TPEM as it seeks to become a leading player in the electric vehicle market. The new brand identity is a clear statement of the company's commitment to sustainability and innovation, and it is sure to help TPEM to attract new customers and accelerate the adoption of electric vehicles in India.

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